McCue said it wouldn't have looked the way he wanted it to, like a nicely laid out magazine you could browse through. McCue presented the app to investors using a slideshow demo because Apple hadn't even released the iPad yet.īut when McCue and co-founder Evan Doll dreamed up Flipboard three years ago, it was originally suppose to be online.

Thinking of the desktop as Flipboard's first choice for a platform is a novel idea now, given the company's reputation for taking a huge bet on the iPad in the company's early days. 'Being able to take all that and bring it to the desktop and go back to our earliest roots is kind of cool,' he said as he showed off the sleek new Web app, which looks remarkably like Flipboard's existing mobile apps. The new app means anyone can view, share and 'flip' Flipboard magazine content online, a vision that's much closer to the company's beginnings, according to founder Mike McCue.

A Web-based version of Flipboard goes live on Tuesday, bringing the flipping motion loved by millions of users to the desktop and beyond.

Digital flipboard